Glossary of Terms

Apologies for the oversight! Here’s a more comprehensive glossary that covers the key terms related to Maya AI across Education, Sales, Marketing, and Customer Service.

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A

AI (Artificial Intelligence) A branch of computer science focused on creating machines capable of performing tasks that typically require human intelligence, such as learning, reasoning, and problem-solving.

AI Agent A software program powered by AI that can perform tasks, assist users, and interact intelligently based on inputs. Maya AI includes agents across multiple business functions, such as Teaching Assistants, Sales Assistants, and Customer Service Agents.

C

Customer Segmentation The process of dividing a customer base into distinct groups based on characteristics like demographics, behavior, or preferences. Maya Sales AI uses segmentation to tailor outreach strategies to different customer groups.

Customer Journey The series of interactions a customer has with a company, from awareness through to purchase and beyond. Maya AI helps track and optimize the customer journey through various touchpoints.

Conversion Rate The percentage of visitors or leads that complete a desired action (e.g., making a purchase). Maya Sales AI uses automated tools to optimize this rate through better targeting and personalized engagement.

Collaborative Selling A sales strategy where sales teams work together with prospects to find the best solution for their needs. Maya Sales AI facilitates this by providing insights and automating parts of the sales process.

D

Dashboard The main interface in Maya AI systems, where users can access and monitor key metrics, manage tasks, and track progress. Each department (Education, Sales, Marketing, and Customer Service) has tailored dashboards.

Differentiated Marketing A marketing strategy where a company tailors its marketing efforts for different customer segments. Maya Marketing AI helps create personalized campaigns for different groups of customers.

Digital Outreach The process of engaging potential customers through digital channels like email, social media, and web content. Maya Marketing AI automates outreach to ensure personalized communication at scale.

E

Engagement Metrics Data that tracks how customers interact with a business’s content, ads, or messages. Maya AI provides insights into engagement levels to optimize marketing campaigns and sales strategies.

Email Campaign Automation The process of automating email outreach to leads and customers. Maya Marketing AI can craft personalized emails, track responses, and optimize follow-ups to drive conversions.

Empathy AI An AI that simulates emotional understanding and adapts its responses based on the emotional tone of the customer interaction. Maya Customer Service AI incorporates empathy to improve customer satisfaction and resolution times.

F

Follow-Up Automation Automating follow-up actions after initial contact with a lead or customer. Maya Sales AI automates follow-up emails, calls, and reminders to ensure timely communication.

Formative Feedback Continuous feedback during a process, often used in education but also valuable in sales and customer service to improve ongoing interactions. Maya AI provides actionable feedback to improve performance in all areas.

I

Interactive Engagement The active involvement of customers through interactions like surveys, polls, or live chats. Maya Marketing and Customer Service AI use interactive content to boost engagement and resolve queries.

Intelligent Lead Scoring A method used to rank leads based on their likelihood to convert. Maya Sales AI analyzes user data to assign a score to leads, helping sales teams prioritize high-potential customers.

Inbound Marketing Marketing strategies that attract customers through content, social media, SEO, and other non-intrusive methods. Maya Marketing AI optimizes inbound efforts to attract, nurture, and convert leads.

L

Lead Nurturing The process of developing relationships with leads and guiding them through the sales funnel. Maya Sales AI automates personalized communication to keep leads engaged and move them toward conversion.

Learning Path A customized sequence of learning modules or content designed to guide a learner through a specific topic or process. This is primarily an educational term but can be adapted for customer training in product/service use.

Live Chat Automation The process of using AI to handle live chat conversations with customers. Maya Customer Service AI offers live chat bots that can answer inquiries and resolve issues instantly.

M

Marketing Automation Tools and processes that automate marketing tasks like email campaigns, social media management, and content creation. Maya Marketing AI handles these tasks with personalization at scale.

Multichannel Outreach Engaging customers through multiple communication channels like email, SMS, phone calls, or social media. Maya Sales and Marketing AI ensure that messaging is consistent and personalized across all channels.

MQL (Marketing Qualified Lead) A lead that has shown enough interest in your product or service to warrant further follow-up. Maya Sales AI identifies and nurtures MQLs to convert them into sales opportunities.

P

Predictive Analytics Using AI and data to predict future outcomes, like lead behavior or customer needs. Maya Sales AI uses predictive analytics to forecast which leads are most likely to convert or which products customers will prefer.

Personalized Outreach Tailoring communication based on individual customer data, such as past purchases or engagement history. Maya Sales and Marketing AI create personalized outreach to improve engagement and conversion rates.

Product Recommendations Using AI to suggest products to customers based on their preferences and past behaviors. Maya Sales AI uses recommendation algorithms to enhance cross-selling and up-selling efforts.

R

Regenerate A feature that allows users to create alternative versions of AI-generated content with a single click. This is especially useful in Sales and Marketing for testing different messaging approaches.

Retention Rate A metric that measures how well a company retains its customers over time. Maya Customer Service AI uses tools to improve customer service quality, thus boosting retention.

Real-Time Support Providing immediate assistance to customers as they interact with a website or service. Maya Customer Service AI offers real-time responses via chatbots or virtual agents.

S

Sales Funnel The process of guiding prospects through the stages of becoming a customer, from awareness to consideration to purchase. Maya Sales AI helps streamline and optimize each stage of the funnel.

Segmentation The practice of dividing a customer base into distinct groups based on shared characteristics. Maya Marketing AI uses segmentation to tailor marketing campaigns and improve targeting.

Service Automation Using AI to automate customer service tasks like handling frequently asked questions (FAQs), providing product information, or processing orders. Maya Customer Service AI includes these automated features.

T

Targeting The process of identifying and reaching the most likely customers for your product or service. Maya Sales and Marketing AI use advanced targeting techniques to engage the right audience effectively.

Transactional Messages Messages triggered by specific customer actions, such as a purchase confirmation or shipping update. Maya Customer Service AI automates these messages to ensure timely communication with customers.

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This glossary should give you a comprehensive understanding of the core features and terms related to all Maya AI functionalities. Feel free to dive deeper into specific areas as you use the platform!